White Label · Case Study

Gaming Operator: Rummy App Live in 5 Weeks

A fully licensed, branded real-money Rummy platform launched across iOS and Android in time for a key seasonal window — without a from-scratch build.

Industry: Real-Money GamingTimeline: 5 WeeksService: White Label
5 wks
Concept to Launch
iOS+Android
Live on Both Platforms
45K+
Downloads Month One
The Challenge

A closing seasonal window and no time to build from zero

The operator needed a licensed, real-money Rummy app live before a major seasonal spike in player activity. A ground-up build — game engine, RNG certification, payment gateway, KYC, app store approval — would have taken the better part of a year. That timeline simply didn't exist.

The Approach

Configure a proven engine instead of building one

White-label platform selection

Deployed Unimix's existing licensed Rummy engine rather than starting a custom build, skipping months of core game development and certification.

Branding & compliance

Reskinned the full UI to the operator's brand and wired up KYC, regional compliance rules, and the payment gateway stack.

QA & store submission

Load-tested for concurrent tables, fixed edge cases around payouts and disconnects, and pushed through iOS and Android store review.

Launch & handover

Went live across iOS, Android, and web with monitoring in place, then handed operations over to the operator's own team.

The Result

Live before the window closed, stable from day one

The app launched in five weeks flat, in time for the seasonal spike, and stayed stable through the resulting traffic surge. Downloads crossed 45,000 in the first month with no critical incidents during peak play periods.

“We assumed five weeks was unrealistic for a licensed real-money app. Unimix proved otherwise, and it held up perfectly under our biggest traffic week of the year.”

COOGaming Operator
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