Automation · Case Study

E-commerce Brand: Outbound on Autopilot

A complete sales outbound system now books qualified meetings around the clock — without a single hour of manual prospecting.

Industry: E-commerceTimeline: 5 WeeksService: Automation
3.2x
Meetings Booked
0
Manual Prospecting Hours
3x
Pipeline Coverage
The Challenge

A sales team spending more time researching than selling

The sales team's biggest bottleneck wasn't closing — it was getting in front of the right prospects in the first place. Reps were spending most of their week manually researching leads, writing outreach, and updating spreadsheets, leaving a fraction of their time for actual selling conversations.

The Approach

Automate sourcing, personalization, and booking end to end

ICP & data enrichment automation

Built automated pipelines to source and enrich leads matching the ideal customer profile, refreshed continuously rather than in periodic batches.

AI-personalized sequences

Generated tailored outreach messaging per prospect at scale, referencing their specific business context instead of generic templates.

Automated meeting booking

Connected replies directly to calendar routing, so qualified prospects land on a rep's calendar with zero manual coordination.

The Result

More pipeline, with reps back to selling

Qualified meetings booked increased 3.2x, and pipeline coverage tripled, all without adding a single SDR headcount. Reps redirected the hours they used to spend on research and manual outreach straight back into closing conversations.

“Our reps used to spend Mondays just building lead lists. Now the pipeline fills itself and they show up to calls that are already qualified.”

Head of SalesE-commerce Brand
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