White Label · Case Study

Sports Platform: Fantasy Sports Launch

A full fantasy sports platform launched ahead of a major cricket tournament and held up through the biggest traffic spike of the year.

Industry: Fantasy SportsTimeline: 6 WeeksService: White Label
250K
Users in Month One
On Time
Live Before Tournament Day
99.9%
Uptime at Peak
The Challenge

A hard deadline set by the tournament calendar, not the team

The launch date wasn't negotiable — it was set by the opening match of a major cricket tournament. Missing it meant missing the single biggest user-acquisition moment of the year. The platform also needed to be built for a traffic profile no ordinary launch prepares for: hundreds of thousands of users joining contests within the same few hours.

The Approach

A proven engine, scaled for tournament-day load

White-label engine configuration

Configured Unimix's fantasy sports engine to the operator's contest formats and scoring rules instead of building the core platform from scratch.

Branding & payments integration

Applied the operator's branding and wired up KYC and payment gateways to handle real-money contest entries.

Load testing for tournament-day traffic

Stress-tested against projected peak concurrency and auto-scaled infrastructure ahead of the opening match, rather than reacting after the fact.

The Result

Live on schedule, stable under the biggest spike of the year

The platform launched on schedule ahead of the opening match and crossed 250,000 users in its first month. Uptime held at 99.9% through peak tournament traffic, with no outages during the contest windows that mattered most.

“The tournament date wasn't moving for anyone. Unimix delivered on time and the platform didn't blink during our biggest traffic hour of the year.”

FounderSports Platform
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