A technical SEO overhaul plus a focused content strategy took a crowded, competitive category from invisible to page one in three months.
The category was dominated by a handful of well-funded competitors who had owned page one for years. On top of that, the site had structural SEO problems — slow indexing, duplicate content across localized pages, and thin comparison pages that weren't answering the questions buyers were actually searching for.
Resolved indexing and duplicate-content issues, consolidated thin pages, and rebuilt the internal linking structure around priority keywords.
Built out pillar pages and head-to-head comparison content targeting the exact questions buyers were typing into search and AI chat.
Secured coverage and backlinks from relevant industry publications to build the domain authority needed to compete for competitive terms.
48 keywords reached page one within 90 days, including several head terms previously owned outright by larger competitors. Organic-sourced demo requests rose 2.6x over the same window, giving the sales team a new, lower-cost pipeline source.
“We assumed we'd need a year to make a dent in this category. Ninety days in, we're outranking competitors twice our size on the terms that actually drive demos.”